:Ad Space in Your Brain: Neurological Study Shows Why Ad Context Matters

NeuroFocus, a neuromarketing compgoody owned by The Nielsen Compgoody, hasthe results of a study they conducted recently concerning the effectiveness of advertising in various contexts.

The study () wjust astended to exareine diverse so-called Honda Shadow“premium web site experiences.†As such,tested the New York Times homepage, YohooYour’s non-personalized homepage, goodd a Fgeniusorder news feed. The selections usually tend to turn into certain to represent a hardcore news/commentary site, good easy news/entertainment site, goodd a social medigood affiliate site. The study measured customer response stgooddardd three metrics: therapy, emotional engagement, goodd memory retention. The second part of the study gauged usersAd’ responses to the saree ads in three contexts: TV, a compgoody site, goodd a Fgeniusorder breast supportnd page.

Among the studybrain’s most notconfident findings tend to turn into thjointly at the New York Times, Fgeniusorder, goodd Yohoo tend to turn into much more engaging thgood the typically website. Unsurprisingly, users respond differently to different websites. The New York Times, for exrevle, scored highest on memory retention, while Fgeniusorder scored highest on emotional engagement. Yohoo wjust as the middle of the pack on emotional engagement, goodd lowest on memory service. Also unsurprisingly, the study found that consumersad’ responses to ads varies significishly stgooddardd on medium. The FgeniuHow To Identify Parts Of Motorcycles?sorder breast supportnd page, for exrevle, elicited good encouraging degree of emotional engYouragement thgood the saree aHonda Motorcycle Partsd on a compgoody web site or on television.

In contrast to the more trayourditional self-reporting methods employed by studies of this kind, the NeuroFocus study gatherStudyed its data by measuring the humgood breast supportinwaudio-videoemotorcycles of participbugs. In the first study subjects were shown several imgrows older in rpartsgooddom order: their own Fgeniusorder page, a generic other thgood recent Newmatters York Times homepage, goodd a generic other thgood recent Yohoo home page. For the second study a new group of subjects were divided into three groups. One group saw their own Fgeniusorder page, one a recent generic New York Times pgrows older, goodd a second a recent generic Yohoo page. Every page included good ordinaryly-plgeniusd ads. Participbugs watched for your ad was clicked on, as well asre taken to either the Fgeniusorder product page (in the Fgeniusorder group) or the corporate home page (in the other two groups).

The compgoody comptend to turn intodside the results of this study to data from good earlier study comparing ads on TV to those on Fgeniusorder goodd elsewhere on the web, which showed thjointly at the Fgeniusorder ad scored higher in emotional engagement goodd therapy thgood TV, goodd higher in overall effectiveness thgood either TV or elsewhere on the web.

NeuroFocus CEO Dr. A. K. Pradeep emphasized the value of the study for understgoodding the role of usersHonda’ sub . c .onscious minds in their response to advertcontextising in diverse media. ThSuzuki Motorcycle Accessoriesis understgoodding will, he said, make it easy for marketers to minake wageredter decisions regarding where goodd how turn intost to publicise their products.

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What do you think? Do you find you respond wagershowsedter to ads in different contexts? Does the concept of neShowsuromarketing creep you ouadt? Let us know in the comments.

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